{"id":3798,"date":"2025-07-22T11:05:53","date_gmt":"2025-07-22T14:05:53","guid":{"rendered":"https:\/\/leyard.com.br\/?page_id=3798"},"modified":"2025-07-22T11:11:51","modified_gmt":"2025-07-22T14:11:51","slug":"politica-de-privacidade","status":"publish","type":"page","link":"https:\/\/leyard.com.br\/esp\/politica-de-privacidade\/politica-de-privacidade\/","title":{"rendered":"Pol\u00edtica de privacidade"},"content":{"rendered":"<h1 data-start=\"252\" data-end=\"281\"><strong data-start=\"254\" data-end=\"281\">POL\u00cdTICA DE PRIVACIDADE<\/strong><\/h1>\n<p data-start=\"283\" data-end=\"552\">N\u00f3s coletamos e utilizamos alguns dados pessoais que pertencem \u00e0queles que utilizam nosso site. Ao faz\u00ea-lo, agimos na qualidade de controlador desses dados e estamos sujeitos \u00e0s disposi\u00e7\u00f5es da Lei Federal n. 13.709\/2018 (Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais \u2013 LGPD).<\/p>\n<p data-start=\"554\" data-end=\"703\">N\u00f3s cuidamos da prote\u00e7\u00e3o de seus dados pessoais e, por isso, disponibilizamos esta pol\u00edtica de privacidade, que cont\u00e9m informa\u00e7\u00f5es importantes sobre:<\/p>\n<ul data-start=\"705\" data-end=\"879\">\n<li data-start=\"705\" data-end=\"739\">\n<p data-start=\"707\" data-end=\"739\">Quem deve utilizar nosso site;<\/p>\n<\/li>\n<li data-start=\"740\" data-end=\"791\">\n<p data-start=\"742\" data-end=\"791\">Quais dados coletamos e o que fazemos com eles;<\/p>\n<\/li>\n<li data-start=\"792\" data-end=\"845\">\n<p data-start=\"794\" data-end=\"845\">Seus direitos em rela\u00e7\u00e3o aos seus dados pessoais;<\/p>\n<\/li>\n<li data-start=\"846\" data-end=\"879\">\n<p data-start=\"848\" data-end=\"879\">Como entrar em contato conosco.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"881\" data-end=\"884\" \/>\n<h2 data-start=\"886\" data-end=\"935\"><strong data-start=\"889\" data-end=\"935\">1. Dados que coletamos e motivos da coleta<\/strong><\/h2>\n<h3 data-start=\"937\" data-end=\"1002\"><strong data-start=\"941\" data-end=\"1002\">1.1. Dados pessoais fornecidos expressamente pelo usu\u00e1rio<\/strong><\/h3>\n<p data-start=\"1004\" data-end=\"1069\">Coletamos os seguintes dados quando o usu\u00e1rio utiliza nosso site:<\/p>\n<ul data-start=\"1071\" data-end=\"1122\">\n<li data-start=\"1071\" data-end=\"1088\">\n<p data-start=\"1073\" data-end=\"1088\">Nome completo<\/p>\n<\/li>\n<li data-start=\"1089\" data-end=\"1098\">\n<p data-start=\"1091\" data-end=\"1098\">Cargo<\/p>\n<\/li>\n<li data-start=\"1099\" data-end=\"1109\">\n<p data-start=\"1101\" data-end=\"1109\">Correo electr\u00f3nico<\/p>\n<\/li>\n<li data-start=\"1110\" data-end=\"1122\">\n<p data-start=\"1112\" data-end=\"1122\">Tel\u00e9fono<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1124\" data-end=\"1158\"><strong data-start=\"1124\" data-end=\"1158\">Quando os dados s\u00e3o coletados:<\/strong><\/p>\n<ul data-start=\"1160\" data-end=\"1332\">\n<li data-start=\"1160\" data-end=\"1214\">\n<p data-start=\"1162\" data-end=\"1214\">Quando o usu\u00e1rio preenche o formul\u00e1rio de contato;<\/p>\n<\/li>\n<li data-start=\"1215\" data-end=\"1332\">\n<p data-start=\"1217\" data-end=\"1332\">Quando o usu\u00e1rio envia mensagem por WhatsApp ou solicita nosso contato com interesse em nossos produtos e servi\u00e7os.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1334\" data-end=\"1359\"><strong data-start=\"1334\" data-end=\"1359\">Finalidade da coleta:<\/strong><\/p>\n<ul data-start=\"1361\" data-end=\"1465\">\n<li data-start=\"1361\" data-end=\"1426\">\n<p data-start=\"1363\" data-end=\"1426\">Para que o usu\u00e1rio possa adquirir nossos produtos e servi\u00e7os;<\/p>\n<\/li>\n<li data-start=\"1427\" data-end=\"1465\">\n<p data-start=\"1429\" data-end=\"1465\">Para envio de informa\u00e7\u00f5es e ofertas.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1467\" data-end=\"1470\" \/>\n<h3 data-start=\"1472\" data-end=\"1524\"><strong data-start=\"1476\" data-end=\"1524\">1.2. Dados pessoais obtidos de outras formas<\/strong><\/h3>\n<p data-start=\"1526\" data-end=\"1543\">Tamb\u00e9m coletamos:<\/p>\n<ul data-start=\"1545\" data-end=\"1626\">\n<li data-start=\"1545\" data-end=\"1560\">\n<p data-start=\"1547\" data-end=\"1560\">Endere\u00e7o IP<\/p>\n<\/li>\n<li data-start=\"1561\" data-end=\"1588\">\n<p data-start=\"1563\" data-end=\"1588\">Dados de geolocaliza\u00e7\u00e3o<\/p>\n<\/li>\n<li data-start=\"1589\" data-end=\"1626\">\n<p data-start=\"1591\" data-end=\"1626\">Dados de a\u00e7\u00f5es realizadas no site<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1628\" data-end=\"1662\"><strong data-start=\"1628\" data-end=\"1662\">Quando os dados s\u00e3o coletados:<\/strong><\/p>\n<ul data-start=\"1664\" data-end=\"1892\">\n<li data-start=\"1664\" data-end=\"1716\">\n<p data-start=\"1666\" data-end=\"1716\">Quando o usu\u00e1rio visita qualquer p\u00e1gina do site;<\/p>\n<\/li>\n<li data-start=\"1717\" data-end=\"1775\">\n<p data-start=\"1719\" data-end=\"1775\">Quando clica em bot\u00f5es de contato, inclusive WhatsApp;<\/p>\n<\/li>\n<li data-start=\"1776\" data-end=\"1808\">\n<p data-start=\"1778\" data-end=\"1808\">Quando preenche formul\u00e1rios;<\/p>\n<\/li>\n<li data-start=\"1809\" data-end=\"1892\">\n<p data-start=\"1811\" data-end=\"1892\">Com base legal de leg\u00edtimo interesse, para comunica\u00e7\u00e3o em campanhas de marketing.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1894\" data-end=\"1919\"><strong data-start=\"1894\" data-end=\"1919\">Finalidade da coleta:<\/strong><\/p>\n<ul data-start=\"1921\" data-end=\"1961\">\n<li data-start=\"1921\" data-end=\"1961\">\n<p data-start=\"1923\" data-end=\"1961\">Personalizar a experi\u00eancia do usu\u00e1rio.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1963\" data-end=\"1966\" \/>\n<h2 data-start=\"1968\" data-end=\"1993\"><strong data-start=\"1971\" data-end=\"1993\">2. Dados sens\u00edveis<\/strong><\/h2>\n<p data-start=\"1995\" data-end=\"2169\">N\u00e3o coletamos dados sens\u00edveis, como origem racial, convic\u00e7\u00f5es religiosas ou pol\u00edticas, dados de sa\u00fade, biom\u00e9tricos, entre outros definidos nos artigos 11 e seguintes da LGPD.<\/p>\n<hr data-start=\"2171\" data-end=\"2174\" \/>\n<h2 data-start=\"2176\" data-end=\"2193\"><strong data-start=\"2179\" data-end=\"2193\">3. Cookies<\/strong><\/h2>\n<p data-start=\"2195\" data-end=\"2281\">Cookies s\u00e3o pequenos arquivos que identificam dispositivos, atividades e prefer\u00eancias.<\/p>\n<h3 data-start=\"2283\" data-end=\"2316\"><strong data-start=\"2287\" data-end=\"2316\">3.1. Cookies de terceiros<\/strong><\/h3>\n<p data-start=\"2318\" data-end=\"2391\">Parceiros podem configurar cookies para personalizar conte\u00fado e servi\u00e7os:<\/p>\n<ul data-start=\"2393\" data-end=\"2699\">\n<li data-start=\"2393\" data-end=\"2471\">\n<p data-start=\"2395\" data-end=\"2471\">Google Analytics: <a class=\"\" href=\"https:\/\/policies.google.com\/privacy?hl=pt-BR\" target=\"_new\" rel=\"noopener\" data-start=\"2413\" data-end=\"2469\">Pol\u00edtica<\/a><\/p>\n<\/li>\n<li data-start=\"2472\" data-end=\"2535\">\n<p data-start=\"2474\" data-end=\"2535\">Facebook: <a class=\"\" href=\"https:\/\/pt-br.facebook.com\/policy.php\" target=\"_new\" rel=\"noopener\" data-start=\"2484\" data-end=\"2533\">Pol\u00edtica<\/a><\/p>\n<\/li>\n<li data-start=\"2536\" data-end=\"2628\">\n<p data-start=\"2538\" data-end=\"2628\">Google Adwords: <a class=\"\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942?hl=pt-BR\" target=\"_new\" rel=\"noopener\" data-start=\"2554\" data-end=\"2626\">Pol\u00edtica<\/a><\/p>\n<\/li>\n<li data-start=\"2629\" data-end=\"2699\">\n<p data-start=\"2631\" data-end=\"2699\">RD Station: <a class=\"\" href=\"https:\/\/www.rdstation.com\/protecao-de-dados\/\" target=\"_new\" rel=\"noopener\" data-start=\"2643\" data-end=\"2699\">Pol\u00edtica<\/a><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2701\" data-end=\"2756\">Essas entidades podem compartilhar dados com terceiros.<\/p>\n<h3 data-start=\"2758\" data-end=\"2788\"><strong data-start=\"2762\" data-end=\"2788\">3.2. Gest\u00e3o de cookies<\/strong><\/h3>\n<p data-start=\"2790\" data-end=\"2962\">Ao acessar o site, o usu\u00e1rio pode desabilitar cookies via pop-up.<br data-start=\"2855\" data-end=\"2858\" \/>Contudo, alguns cookies s\u00e3o essenciais e n\u00e3o podem ser desativados sem prejudicar a experi\u00eancia no site.<\/p>\n<hr data-start=\"2964\" data-end=\"2967\" \/>\n<h2 data-start=\"2969\" data-end=\"3022\"><strong data-start=\"2972\" data-end=\"3022\">4. Coleta de dados n\u00e3o previstos expressamente<\/strong><\/h2>\n<p data-start=\"3024\" data-end=\"3167\">Poderemos coletar outros dados, com base no consentimento do usu\u00e1rio ou em outra base legal. Sempre informaremos a coleta e o uso desses dados.<\/p>\n<hr data-start=\"3169\" data-end=\"3172\" \/>\n<h2 data-start=\"3174\" data-end=\"3223\"><strong data-start=\"3177\" data-end=\"3223\">5. Compartilhamento de dados com terceiros<\/strong><\/h2>\n<p data-start=\"3225\" data-end=\"3317\">N\u00e3o compartilhamos dados pessoais, salvo por obriga\u00e7\u00e3o legal ou ordem de autoridade p\u00fablica.<\/p>\n<hr data-start=\"3319\" data-end=\"3322\" \/>\n<h2 data-start=\"3324\" data-end=\"3366\"><strong data-start=\"3327\" data-end=\"3366\">6. Tempo de armazenamento dos dados<\/strong><\/h2>\n<p data-start=\"3368\" data-end=\"3535\">Os dados s\u00e3o armazenados pelo tempo necess\u00e1rio para cumprir as finalidades descritas e conforme a legisla\u00e7\u00e3o vigente. Ap\u00f3s esse per\u00edodo, s\u00e3o exclu\u00eddos ou anonimizados.<\/p>\n<hr data-start=\"3537\" data-end=\"3540\" \/>\n<h2 data-start=\"3542\" data-end=\"3580\"><strong data-start=\"3545\" data-end=\"3580\">7. Bases legais para tratamento<\/strong><\/h2>\n<p data-start=\"3582\" data-end=\"3721\">Todas as atividades de tratamento possuem base legal conforme a LGPD. Informa\u00e7\u00f5es detalhadas podem ser solicitadas pelos canais de contato.<\/p>\n<hr data-start=\"3723\" data-end=\"3726\" \/>\n<h2 data-start=\"3728\" data-end=\"3757\"><strong data-start=\"3731\" data-end=\"3757\">8. Direitos do usu\u00e1rio<\/strong><\/h2>\n<p data-start=\"3759\" data-end=\"3798\">O usu\u00e1rio possui os seguintes direitos:<\/p>\n<ul data-start=\"3800\" data-end=\"4257\">\n<li data-start=\"3800\" data-end=\"3844\">\n<p data-start=\"3802\" data-end=\"3844\">Confirma\u00e7\u00e3o da exist\u00eancia de tratamento;<\/p>\n<\/li>\n<li data-start=\"3845\" data-end=\"3866\">\n<p data-start=\"3847\" data-end=\"3866\">Acesso aos dados;<\/p>\n<\/li>\n<li data-start=\"3867\" data-end=\"3929\">\n<p data-start=\"3869\" data-end=\"3929\">Corre\u00e7\u00e3o de dados incompletos, inexatos ou desatualizados;<\/p>\n<\/li>\n<li data-start=\"3930\" data-end=\"4027\">\n<p data-start=\"3932\" data-end=\"4027\">Anonimiza\u00e7\u00e3o, bloqueio ou elimina\u00e7\u00e3o de dados desnecess\u00e1rios ou tratados de forma inadequada;<\/p>\n<\/li>\n<li data-start=\"4028\" data-end=\"4056\">\n<p data-start=\"4030\" data-end=\"4056\">Portabilidade dos dados;<\/p>\n<\/li>\n<li data-start=\"4057\" data-end=\"4110\">\n<p data-start=\"4059\" data-end=\"4110\">Elimina\u00e7\u00e3o dos dados coletados com consentimento;<\/p>\n<\/li>\n<li data-start=\"4111\" data-end=\"4159\">\n<p data-start=\"4113\" data-end=\"4159\">Informa\u00e7\u00f5es sobre compartilhamento de dados;<\/p>\n<\/li>\n<li data-start=\"4160\" data-end=\"4227\">\n<p data-start=\"4162\" data-end=\"4227\">Informa\u00e7\u00e3o sobre a op\u00e7\u00e3o de n\u00e3o consentir e suas consequ\u00eancias;<\/p>\n<\/li>\n<li data-start=\"4228\" data-end=\"4257\">\n<p data-start=\"4230\" data-end=\"4257\">Revoga\u00e7\u00e3o do consentimento.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4259\" data-end=\"4380\"><strong data-start=\"4259\" data-end=\"4274\">Observa\u00e7\u00e3o:<\/strong> n\u00e3o h\u00e1 direito \u00e0 exclus\u00e3o quando o tratamento se basear em outra base legal que n\u00e3o seja o consentimento.<\/p>\n<hr data-start=\"4382\" data-end=\"4385\" \/>\n<h2 data-start=\"4387\" data-end=\"4418\"><strong data-start=\"4390\" data-end=\"4418\">9. Exerc\u00edcio de direitos<\/strong><\/h2>\n<p data-start=\"4420\" data-end=\"4576\">Podemos solicitar comprova\u00e7\u00e3o de identidade antes de atender a requisi\u00e7\u00f5es, para prote\u00e7\u00e3o do usu\u00e1rio e da empresa. Isso ser\u00e1 feito apenas quando necess\u00e1rio.<\/p>\n<hr data-start=\"4578\" data-end=\"4581\" \/>\n<h2 data-start=\"4583\" data-end=\"4614\"><strong data-start=\"4586\" data-end=\"4614\">10. Medidas de seguran\u00e7a<\/strong><\/h2>\n<p data-start=\"4616\" data-end=\"4685\">Empregamos medidas t\u00e9cnicas e organizacionais para proteger os dados:<\/p>\n<ul data-start=\"4687\" data-end=\"4811\">\n<li data-start=\"4687\" data-end=\"4729\">\n<p data-start=\"4689\" data-end=\"4729\">Restri\u00e7\u00f5es de acesso a banco de dados;<\/p>\n<\/li>\n<li data-start=\"4730\" data-end=\"4811\">\n<p data-start=\"4732\" data-end=\"4811\">Monitoramento de seguran\u00e7a contra acessos n\u00e3o autorizados, perda ou altera\u00e7\u00f5es.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4813\" data-end=\"4896\">Em caso de incidentes, os usu\u00e1rios e a ANPD ser\u00e3o informados, conforme exige a lei.<\/p>\n<hr data-start=\"4898\" data-end=\"4901\" \/>\n<h2 data-start=\"4903\" data-end=\"4949\"><strong data-start=\"4906\" data-end=\"4949\">11. Reclama\u00e7\u00e3o \u00e0 autoridade de controle<\/strong><\/h2>\n<p data-start=\"4951\" data-end=\"5067\">Caso o usu\u00e1rio se sinta prejudicado, poder\u00e1 apresentar reclama\u00e7\u00e3o \u00e0 Autoridade Nacional de Prote\u00e7\u00e3o de Dados (ANPD).<\/p>\n<hr data-start=\"5069\" data-end=\"5072\" \/>\n<h2 data-start=\"5074\" data-end=\"5110\"><strong data-start=\"5077\" data-end=\"5110\">12. Altera\u00e7\u00f5es nesta pol\u00edtica<\/strong><\/h2>\n<p data-start=\"5112\" data-end=\"5274\">\u00daltima atualiza\u00e7\u00e3o: <strong data-start=\"5132\" data-end=\"5146\">19\/07\/2021<\/strong>.<br data-start=\"5147\" data-end=\"5150\" \/>Reservamo-nos o direito de alterar esta pol\u00edtica a qualquer momento. Os usu\u00e1rios ser\u00e3o informados sobre mudan\u00e7as relevantes.<\/p>\n<hr data-start=\"5276\" data-end=\"5279\" \/>\n<h2 data-start=\"5281\" data-end=\"5322\"><strong data-start=\"5284\" data-end=\"5322\">13. Como entrar em contato conosco<\/strong><\/h2>\n<p data-start=\"5324\" data-end=\"5361\"><strong data-start=\"5324\" data-end=\"5361\">Encarregado de Prote\u00e7\u00e3o de Dados:<\/strong><\/p>\n<ul data-start=\"5363\" data-end=\"5508\">\n<li data-start=\"5363\" data-end=\"5410\">\n<p data-start=\"5365\" data-end=\"5410\"><strong data-start=\"5365\" data-end=\"5376\">Correo electr\u00f3nico:<\/strong> <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"5377\" data-end=\"5408\">sales.brazil@leyardgroup.com.br<\/a><\/p>\n<\/li>\n<li data-start=\"5411\" data-end=\"5445\">\n<p data-start=\"5413\" data-end=\"5445\"><strong data-start=\"5413\" data-end=\"5426\">Telefone:<\/strong> +55 41 3059-5100<\/p>\n<\/li>\n<li data-start=\"5446\" data-end=\"5508\">\n<p data-start=\"5448\" data-end=\"5508\"><strong data-start=\"5448\" data-end=\"5461\">Endere\u00e7o:<\/strong> Av. Dr. Chucri Zaidan 1550, cj 1303 \u2013 Leyard<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>POL\u00cdTICA DE PRIVACIDADE N\u00f3s coletamos e utilizamos alguns dados pessoais que pertencem \u00e0queles que utilizam nosso site. Ao faz\u00ea-lo, agimos na qualidade de controlador desses dados e estamos sujeitos \u00e0s disposi\u00e7\u00f5es da Lei Federal n. 13.709\/2018 (Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais \u2013 LGPD). N\u00f3s cuidamos da prote\u00e7\u00e3o de seus dados pessoais e, por [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":3792,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3798","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/pages\/3798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/comments?post=3798"}],"version-history":[{"count":4,"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/pages\/3798\/revisions"}],"predecessor-version":[{"id":3802,"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/pages\/3798\/revisions\/3802"}],"up":[{"embeddable":true,"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/pages\/3792"}],"wp:attachment":[{"href":"https:\/\/leyard.com.br\/esp\/wp-json\/wp\/v2\/media?parent=3798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}